AMA on TikTok

Via custom filters, memes and relevant content that mirrors Gen Z, the AMA has been able to successfully position itself on the emerging platform under my strategic leadership.

Highlights:
• Created AMA’s first-ever overarching social media video strategy, outlining three content buckets: education, entertainment and edutainment. This strategy was well-received by Senior Leadership, receiving no edits
• Broken out by media type, social video content accounted for 97.13% of all social media engagements in 2023