Talbott Teas

I created and reinforced the spirited voice of Talbott Teas online by leading the charge on content development and blog posts. In doing so, I was able to bring the brand to life by cultivating a vibrant and participatory social media community on Facebook, Twitter, Instagram and Pinterest.

Highlights:
• Strategized, designed and executed a seasonal campaign that grew the client’s email database by 5,000 contacts in 2 weeks
• This campaign included: original blog content, influencer outreach, a contest and social media posts
• Grew Facebook fan page from a starting number of 2077 fans to 8878 fans (327% growth) between April 2015 - November 2015
• Website traffic from social sources increased 775% YOY as a direct result of my social media management method.