Surf Sweets

Surf Sweets is a candy brand that offers safe and delicious sweets to families living with food allergies. In my role, I authentically spoke to the target demographic of mothers looking for safer eating options, while also expanding brand awareness and loyalty to people without dietary restrictions in search of better-for-you treats.

Highlights:
• Grew Instagram audience 827% from contract start to end
• Conceptualized and oversaw the production of an Instagram video campaign
• Grew email list to 4500 subscribers