Marketing Leader Strategist and Innovator.
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Abbott World Marathon Majors
Spearhead content development and management for AbbottWMM social networks (including live social media coverage for the Boston, London, Chicago, NYC, Berlin and Tokyo marathons) elevating their weekly reach to 1.65 million
impressions a month.
Highlights:
• Launched #SixStarSelfie hashtag
•Created geo-targeted Snapchat filters for marathon finish lines
•Grew Facebook fan page from a starting number of 6861 fans to 142,156 fans (1972%) and grew Twitter fans from 3,756 fans to 12,576 fans (235%) YOY
• Generated 12,435,608 organic Facebook impressions in one year
• Created and managed an international ambassador program featuring 60 runners from 5 continents; to accelerate spreading the word about Abbott World Marathon Majors to the larger running community via authentic, respected voices.
