Tribute to the Medical School Class of 2020

In light of the pandemic halting many milestones among Americans, the AMA's national tribute to the medical school class of 2020 honored the 30,000 medical students who graduated that spring. Leading names in the field of medicine were joined by actors who have portrayed doctors in TV and movies and other notable celebrities to offer encouragement, advice and inspiration. The campaign was united under the banner of #30kNewDocs and highlighted 30k reasons to celebrate the class of 2020.

Highlights:
• Led planning and strategic social media execution for Med School Tribute, which has been viewed 46,439 times to date. These organic social tactics resulted in 49,287 acts of engagement and 2,945,035 impressions.
• Originated and developed plan to live tweet from the AMA and AMA Medical Student Section Twitter accounts during the Med Student Tribute, increasing day-of social engagement with the campaign hashtag.
• Created network of med student ambassadors to promote and create real-time engagement during Med Student Tribute, resulting in a wealth of UGC.